Rory Lee

Rory Lee’s journey to success is a testament to passion, perseverance, and the power of accessible resources. As the founder of MakeUpByRory, established on January 12, 2007, she has not only transformed herself into a renowned makeup artist and aesthetician but has also ventured into creating her own product line and makeup brand. Rory’s remarkable story is closely tied to the support she received from Branches, which played a pivotal role in her business growth.

Rory Lee’s fascination with makeup and aesthetics ignited at a young age, and she knew from the start that this was her calling. Armed with talent and determination, she decided to turn her passion into a business, and thus, MakeUpByRory was born.

In the early years, Rory started her journey as a freelance makeup artist. She offered her expertise for weddings, special events, and photoshoots, quickly earning a reputation for her flawless artistry. However, like many entrepreneurs, Rory faced challenges as she tried to navigate the complexities of running a business.

Rory’s connection to Branches through the F.I.U Business Navigator resulted in her receiving a laptop thanks to Visa, which enabled her to network, join various platforms, and maintain a clear separation between her personal and business activities. Additionally, Branches provided Rory with personalized consultations, webinars, workshops, and a range of resources to support her business endeavors. With Branches’ assistance, Rory Lee successfully launched her own product line in May 2014, with one eyeshadow palette. Her product line quickly gained momentum, a testament to her commitment to excellence and the valuable guidance she received from Branches. “The growth I’ve experienced in the past years with BeOne has been exponential! The coaching support, resources, and education, in building the brand has been priceless!” says Rory.

Today, Rory Lee’s MakeUpByRory stands as a testament to the power of passion, determination, and accessible resources. With Branches’ guidance, Rory not only achieved her dream but also contributed to the local business community. She exemplifies how collaboration between small business owners and resource organizations can lead to remarkable success.

Rory Lee’s journey continues to inspire aspiring entrepreneurs, reminding them that with the right resources and unwavering dedication, they too can build thriving business empires like MakeUpByRory. Her legacy is not just one of personal triumph but also a symbol of the potential within every entrepreneur who dares to dream and seeks support from organizations like Branches.

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